Twitter and SuperSport bring football highlights and news closer to African fans

 

 

Anticipation for the 2022 FIFA World CupTM just hit full throttle for African sports enthusiasts following the announcement of a new partnership between Twitter and SuperSport, the leading broadcast aggregator of sporting content across Sub-Saharan Africa.

This builds on a successful collaboration with the Confederation of African Football (CAF) from the African Cup of Nations (AFCON 2021) and represents a further expansion of sports
coverage on the social media platform.

The new sports deal is set to bring the roar of the stadium even closer to football fans on the
Timeline. @supersporttv on Twitter will provide dynamic new opportunities for fans to enjoy
coverage of the World Cup and some of the world’s biggest sporting events like, the English
Premier League (EPL), UEFA Champions League (UCL) and the DStv Premiership.

As part of the agreement, there will be near real-time match highlights, live analysis and
commentary via Twitter Spaces as well as hand-curated Twitter moments and more original
content from fan favourite league broadcasts every week. And with football being a major
conversation driver across the continent on Twitter, fans and pundits can expect an even higher
level of engagement with interactive Q&As, Polls, compilations etc. Additionally, video clips via
@supersporttv will be available for advertisers to sponsor from DStv and through Twitter’s Amplify
program.

In a statement from Twitter, Sr. Partner Manager, GCP Tunde Onakoya said, “For so many
Africans, Twitter is the place to follow the latest sports news, join global conversations, and watch
intense global sports rivalries unfold. We’re thrilled to capture the energy of these moments by
collaborating with our partners at SuperSport to drive conversations in a fresh, new way.”

Marc Jury, Chief Executive of SuperSport, added, “SuperSport embraced digital several years back
and this is another important, exciting step in that journey. Partnering with a global business-like
Twitter will allow a greater spread of our content, and also help SuperSport engage more with
our viewers. The possibilities are endless, and we look forward to a vibrant partnership”.

SuperSport content is transmitted across various channels on DStv and other digital platforms in
Sub-Saharan Africa. Join the conversation along with your favourite countries!

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