In an industry where trends come and go, and artists rise and fall, Nigerian afrobeats queen Tiwa Savage has identified a crucial element that sets apart the truly successful musicians from the rest: building genuine relationships with fans.
Speaking on the ‘Shopping The Sneakers’ podcast, Savage stressed that connecting with fans is essential for artists who want to transcend their music and build a lasting brand. She noted that fans who feel invested in an artist’s life and personality are more likely to remain loyal and supportive, even when new music is not being released.
Savage pointed to her colleagues Wizkid, Davido, and Burna Boy as examples of artists who have successfully built strong relationships with their fanbases. These artists have managed to stay relevant and maintain a strong presence in the music industry, even when they’re not actively releasing new music.
According to Savage, many artists make the mistake of focusing solely on their music, neglecting the importance of building a personal connection with their fans. “It’s not just about the music; it’s your fanbase and your brand,” she emphasized. “You’ve got to think about your fashion, be relatable, and make an effort to connect with the people who support you.”
In today’s digital age, where social media platforms provide unparalleled opportunities for artists to engage with their fans, Savage’s message is more relevant than ever. By sharing aspects of their personal lives, interests, and passions, artists can create a sense of authenticity and connection with their audience.
As Savage aptly put it, “You are only as strong as your team.” In the music industry, that team includes the fans who support and uplift artists every step of the way. By prioritizing fan connections and building meaningful relationships, artists can lay the foundation for a successful and enduring career.
