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“Nigerians Don’t Appreciate Music With Content”- Emma Nyra

Nigerian singer and dancer, Emma Nyra in a recent interview with HipTV opened on the reason many Nigerian songs focus on rhythm as opposed to lyrical content. According to the Triple MG former signee, the industry has proven overtime that the target market favours dance over lyrics. She shared “In our industry, releasing songs with content has proven that our target market likes to dance and that’s why you see some of the artistes in Nigeria release ‘gben gben to de gben gben’ because that’s where the money is.” 

On how to remedy the situation, Emma Nyra stated “If you want artistes to change what they are releasing, our consumers also need to appreciate when artistes do R&B and songs that have meaning. So if you celebrate more musicians that have more content, the content would change. Music goes around in a trend and right now, we have a trend of dance music and until that stops reigning, content is just going to be how it is.”


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