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Wednesday, October 4, 2023

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It’s Detty December on Spotify with new hub and essential playlists: Celebrating the cultural moment with help from Afrobeats DJs


Spotify has announced its Detty December hub to celebrate the cultural moment built around Ghana’s end-of-year party calendar. The streaming leader is elevating the annual experience with new playlists, specially curated for the season, as well as takeovers by popular Afrobeats DJs. As Afrobeats is exported globally, Detty December has created its own mini-culture for fans looking to experience the genre from the source.

“Spotify’s Detty December hub reflects our support for this cultural moment, creating a vibe that’s familiar to Detty December regulars and newbies alike,” says Spotify’s West Africa Editor, Benewaah Boateng.

To celebrate, Spotify is unveiling three new playlists:

– The Best of Detty December playlist showcases the top tracks that have defined Detty December since 2016

– The Recovery playlist features songs to help you unwind and chill on the post-club ride home

– The NXT playlist, going LIVE in January 2023, will feature local songs most likely to crossover to international audiences

The Detty December hub also features takeovers by Ghanaian Afrobeats DJs, Eff the DJ, Kojo Manuel as well as their diaspora brother, Blaq Pages.

Speaking on the impact of Detty December, Eff The DJ says “Year in and year out, Detty December expands Africa’s music scene positively. We’ve seen its effects from sounds being produced and adapted, to the collaborations, the investment and the concert lineups. A space has been created for all kinds of people, whatever music they enjoy.”

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 82 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 456 million users, including 195 million Spotify Premium subscribers, across 183 markets.


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