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How The Fashion Industry Is Stepping Up To Fight Covid-19

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While COVID-19 has upended the entire world, the fashion industry is feeling the effects hard. Over the past few weeks, the novel coronavirus outbreak has caused brands to shut down stores indefinitely, including Nike, Reformation, Everlane, Net-a-porter, and more, and postponed the annual star-studded Met Gala, which usually takes place in May.

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But as the world grapples with a new reality, a slew of fashion’s powerhouse brands are pivoting from producing clothes to manufacturing protective masks, gowns, and other supplies to help combat the spread of the virus. To keep track of all the latest happenings, we’ve compiled a list of how fashion heavyweights are responding to the pandemic. Check back here for updates.

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Prabal Gurung donated 2,000 N95 masks to local New York hospitals in partnership with The COVID Foundation. All of the hospitals that received the PPE were carefully selected and communities in underserved or marginalized areas in New York were prioritized.

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Vince donated 30,000 masks to hospitals throughout the New York and Los Angeles areas. The brand also hosted a charity auction to benefit organizations like Meals on Wheels and God’s Love We Deliver. Vince cashmere and leather as well as Vince Collective products were among the items auctioned at the event. The auction raised more than $15,000 benefitting the two charities.

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Bottega Veneta is donating funds to scientific research to stop the spread of COVID-19. The money will support the healthcare workers on the frontlines of the pandemic and those behind the scenes dedicating their time to research.

“We recognize that supporting the medical professionals who are saving the lives of others must be our priority during this time, which includes those working tirelessly to tackle the devastating impact of Covid-19 and its enduring effects, through scientific research,” Daniel Lee, creative director of Bottega Veneta, said in a statement. “With these scholarships we are able to contribute to securing the future of our global health by supporting their admirable and courageous work.”

Louis Vuitton announced it will repurpose its American workshops in Piscataway, NJ, Ontario, CA, Johnson County, TX, San Dimas, CA, and Irwindale, CA to produce non-surgical face masks.

The face masks Louis Vuitton will produce will be made of cotton cloth so they can be re-used, washed and adjusted to better fit users. Masks will be donated and distributed in vulnerable states heavily impacted by Covid-19 and Louis Vuitton will partner with local organizations in each state to support.

Source: Elle

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