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Hotels Must promote Highlife Music – Abeiku Santana Cries

Abeiku Santana

“I will plead with MUSIGA to strike deals with the hotels. When one travels to East Africa and South Africa, they perform their local music in all the big hotels; MUSIGA can consult the Ghana Tourism Federation, Tour Operators Union of Ghana or Ghana Tourism Authority on how musicians can work together with the hospitality industry because it’s also the first port of call we can market or sell our songs. They should have selected days to play music, not only African music but once you are a guest in the hotel you should have a feel of Ghana, it must be done in all the ‘star-rated hotels’. They need a forum that they can solicit ideas, people they should desist from attacking the union. They should say good things about themselves and change the negative narrative.” Okay FM’s Drive Time Programme host, Abeiku Santana told MzGee in Accra, Ghana.

The passionate tourism guru has called on all managers of hotels in the country to use their facilities to promote Ghanaian Highlife music and culture. His claims are that since hotels are a special point of contact for travelers and tourists who visit the country, there is the need to play Ghanaian music and display made-in-Ghana products to create the awareness of the creative industry.

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