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Giving back: Spotify makes a cash injection into Ghana’s creator community…Surf Ghana set to spearhead a creative hub

 

Spotify has announced, in the spirit of giving back, a donation to Surf Ghana in support of the nation’s budding community of creators.

Based in Accra, Surf Ghana is a collective that uses the practice of extreme sports like skateboarding and surfing as a driver for youth development. The organisation also creates a platform for local artists to promote positive values like tolerance, respect, peace, and the celebration of African creativity.

The donation, a 2-year-long partnership, will support Surf Ghana in building a community recording studio and providing value-added  services, including mentorship, music production, development, and business education programmes geared towards creators. In tandem with the organisation’s surfer and skater communities, the partnership also supports a broader set of creative sectors, including musical artists and producers, who organically collaborate.

The project born from this collaboration, “Vibrate Studio” hopes to empower the next generation of creatives.

“Rather than traditional learning, Vibrate Studio seeks to empower creatives through community building and mentorship. With the facility located at the Freedom Skatepark, the Surf Ghana collective seeks to launch a workstation for young creatives in the heart of the city of Accra. What Spotify is doing in partnering with us will go a long way towards helping us fulfil our vision of being an exponentially impactful centre for upskilling and mentoring Ghanaian youth while driving their social inclusion, education and empowerment,” says Sandy Alibo, founder of Surf Ghana.

Since Spotify officially arrived in Ghana, a string of emerging artists (including Moliy, Kofee Bean, Amaarae, Gyakie and Black Sherif) have been featured on-platform through playlisting and exposure to markets outside the country. With an estimated more than 7 million combined monthly Spotify listeners among them, these are just a few Ghanaian artists who’ve successfully used Spotify to build fanbases in cities as wide-ranging and far-flung as Mexico City, Delhi, Istanbul, Rotterdam and Johannesburg – to name a few.

“Spotify is committed to developing Ghana’s creator economy and this move presents a wonderful off-platform opportunity for us to be innovative in the way we show up for creators and their fans. For Spotify, Ghana is a cultural landmark that remains crucial to the story of modern-day African music and creativity,” says Spotify’s head of music for sub-Saharan Africa, Phiona Okumu.

Vibrate studio will be officially opened on Friday, October 14, 2022.

About Spotify

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music and podcasts. Discover, manage, and share over 82 million tracks, including more than 4 million podcast titles, for free, or upgrade to Spotify Premium to access exclusive features for music including improved sound quality and an on-demand, offline, and ad-free music listening experience. Today, we are the world’s most popular audio streaming subscription service with a community of more than 433 million users, including 188 million Spotify Premium subscribers, across 183 markets.

 

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