Ghanaian artist Baaba J is the center of attention on the streets of New York as her most recent billboard illuminates the area around Times Square.
After being the newest addition to Spotify’s EQUAL Music Program for the month of April, Baaba’s images went live in Times Square.
From Lumumba St. to NYC . Look how beautifully we stand out!!
Thank you @SpotifyAfrica for showing the world a 5’3 g with bad eyesight💛. Time square I am inside you!! pic.twitter.com/vYr0SKEyVZ
— BAABA is JEEZŸ (@baaba_jj) April 21, 2023
The Equal campaign aims to draw attention to female podcasters and artists across the globe. It is a component of the Equal Hub on the streaming platform, which was established in honor of International Women’s Day in order to further the business’s commitment to promoting gender equality in the music industry and assisting female artists on a global scale.
This recognition was eagerly received by the singer who just dropped her brand-new hit, “Ole.”