Photo Credit: Instagram
Congolese designer, Anifa Mvuemba, who is the Hanifa fashion brand,
has staged a fashion show with a difference over Instagram Live.
There were ghost-like 3D
renderings in place of models, and a pitch-black backdrop in place of a show space, during the show held on Instagram Live.
The show monitored by African Entertainment provides an answer to concerns about how the coronavirus pandemic will affect the fashion industry in Africa and around the world.
The six looks that make up Mvuemba’s Pink Label Congo collection undulated on-screen as they moved on invisible figures.
The Kinshasa pleated minidress – named for the capital of the Democratic Republic of the Congo –started the show, with its colours a match for those of the Congolese flag.
Speaking to the media on the choice and significance of the colors, Mvuemba said
“The red represents the blood, suffering and oppression that the Congolese people have gone through.”
“The blue is the peace and the yellow represents the hope and future of the Congo.” The closing look – the Mài Maxi Dress – was emblazoned with picturesque landscapes, while a cargo pocket dress, ruched double denim co-ords, and a bright white skirt and cropped shirt also featured in the collection.”
Though no models were visible, the effect was undeniably one of female power and strength. “I really wanted to show a diverse range of models and do it a little different from what we typically see on the runway,” the designer says, adding: “I wanted to highlight the women in my life, the women that I grew up seeing and what they did, and honour them in that way.”
The Kinshasa backless minidress.
Mvuemba’s fashion career started around the time of her 21st birthday. That was when she posted a picture of a dress she had made on Instagram. “The feedback was so awesome that I started to do custom orders for friends and family, and then that turned into me having a full blown mini-collection,” she says. After a few capsule collections, and bespoke pieces made under her brand Hanifa, she decided to launch Pink Label Congo to interpret the spirit of and disparities within African culture through fashion. “I think it was really important to do it that way because I am from Congo, so naturally this is my connection to this cause. This is not just me reading about something or finding something online that affected me, this is actually where I’m from,” according to her.
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