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Burna Boy talks about the inspiration behind his new album ‘I Told Them’

Nigerian singer and Grammy awards winner, Burna Boy has narrated his inspiration for his upcoming album ‘I Told Them‘ during his interview with Apple Music’s Zane Lowe, while paying tribute to the late rapper Sidhu and creative designer Virgil Abloh as well.

Burna explained in details his path, his mindset on Afrobeats, finding his own success, and his collaboration with J. Cole and RZA of Wutang Clan ahead of the release of his seventh album.

Burna Boy while explaining what makes his new album ‘‘I Told Them’’ Unique to Apple Music, said:

“It kind of showed me exactly the way I wanted to express what I was feeling and what my unit was feeling. The spirit of my unit. Just put that in because this is every day.

This is a side that people don’t really get to see because I don’t really care for anyone to see. I have fun with it like this. But I felt like this time, this is a way… How do I put it?”

“A more understandable way to pass that feeling and that energy across. And at the same time, showing you that’s… Not you. Showing everyone, really, that the combination of worlds is something that we haven’t really capitalized on.

Because at the end of the day, once we’re all unified, everything else, the fruits of that just take care of everything.”

The singer further explains the significance of the album’s title to Apple Music:

“They say a lot of times that prophets are not really recognizing their own home and shit. So this one is for the part of my own home and the people in my own home who didn’t believe or doubt it, or still doubt, or any type of thing.”

“And not just them, it’s like everyone that ever heard me speak in the past or when I’d first started. You can go back to my old tweets and stuff. I basically predicted everything that’s happening now.”

“So this is basically that. It’s fun to tell people something is true, and they doubt it, and then they end up seeing it. There’s no greater feeling.”

Burna Boy on the Type of Credit He Wants:

“I’m not going to say I don’t want credit because everyone wants credit for what they do and shit. For me, it’s more like I want credit from places where it actually matters. Even though in reality don’t mean nothing but places where you can say why, you can explain and it makes sense to everybody.”

“That’s the type of shit I want. I want to go somewhere where it’s like they see the work and they see everything, the journey, and everything, and they’re like, “This is amazing. Yeah, congratulations.” That’s the type of shit that means something.”


“You don’t get that in my country. It means something to the people who are not part of the game in a way. It means something to people who have nothing to gain or lose and no stakes in the matter.”

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