Congratulations are in order for 22-year-old Nigerian singer Ayra Starr, who has been named as one of the faces of New Balance’s latest collection, alongside American Hollywood star Jaden Smith. Both Ayra Starr and Jaden Smith have reportedly received $500,000 (approximately 700 million Naira) for their roles as brand ambassadors.
This partnership is a testament to Ayra Starr’s growing popularity and marketability, both in Nigeria and globally. As one of the most promising young artists in the Nigerian music scene, Ayra Starr has been making waves with her unique sound and style.
Her collaboration with New Balance is a significant milestone in her career, and a reflection of her increasing influence in the entertainment industry.
Ayra Starr’s appointment as a New Balance ambassador is also a nod to her versatility and appeal beyond music. As a fashion icon and social media influencer, she has built a massive following across various platforms, and has become a sought-after collaborator for top brands.
With this new partnership, Ayra Starr joins the ranks of other high-profile celebrities who have collaborated with New Balance, including Jaden Smith, who has been a long-time ambassador for the brand. The partnership is expected to further boost Ayra Starr’s profile and introduce her music to a wider audience globally.