GRAMMY-nominated Afrobeats star Asake has released his first single and music video of 2025, “Why Love?” via his own independent label, GIRAN REPUBLIC. Known for his unique blend of rhythmic vocals and masterful production, Asake delivers a track that combines his signature atmospheric Afrobeats sound with his captivating voice.
‘Why Love’ Out Now. https://t.co/295KSghYks pic.twitter.com/Njfp1Rt0aQ
— ASAKE (@asakemusik) February 11, 2025
The “Why Love?” music video features influencer and model India Love Westbrooks as Asake’s love interest. The pair are seen adorned with diamonds, wearing matching army fatigue outfits, and sporting tattoos. The visuals depict a sense of love and connection, with scenes of them together in a sports car surrounded by surveillance cameras, seemingly oblivious to being watched.
Fashion plays a prominent role in the video, with Asake showcasing pieces from his upcoming unisex clothing line, GIRAN.
Asake has cemented his status as a leading African artist with a string of hit songs and collaborations, including “Lonely At The Top,” “Terminator,” and “Amapiano.” “Why Love?” not only introduces Asake’s new look but also offers a preview of what fans can expect from him this year. “‘WHY LOVE’ is the perfect anthem for anyone who’s ever been in love, navigating a situationship, newly single, or just enjoying life,” Asake shared. “You don’t have to be in love to enjoy someone’s company or embrace the dating experience—just have fun and live in the moment!”
The release of “Why Love?” comes on the heels of Asake’s recent GRAMMY nomination for Best African Music Performance. With this nomination and his growing collection of global hits, Asake continues to push creative boundaries and produce music that connects with audiences worldwide.
“Why Love?” is available now on all streaming platforms. Watch its music video below:
