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AKA Alleges He Was Not Paid Royalties For His Sneaker Deal With Reebok

South African rapper AKA got a chance to work on his Sneaker collabo with Reebok Classic, which became a dream come true, and it got the public release in 2019.

In the process, AKA got a chance to visit Reebok Headquarters in Boston to learn more about the brand’s history, check out their archives, and to design the shoe from his own perspective – which all of this was put together as a BTS series.

In the latest regarding the #TheSNEAKA, the rapper alleges he was not even paid a single cent or royalties for his sneaker with Reebok.

In a string of tweets on Thursday, 14 May 2020, he shared some insight about his sneaker deal with Reebok Classic which he claims that there was no contract regarding the #TheSNEAKA deal but was only contracted as the ambassador.“Can you believe they didn’t pay me a single cent for this? … not one cent”, said AKA on twitter.

“Probably never again. They refused to give me any sort of payment or royalty”.

Back in 2017, AKA announced his partnership with sportswear company Reebok SA and was followed by a major seven-figure deal as the FACE of Reebok Classic AFRICA, joining a global campaign with hip-hop star Future, supermodel Gigi Hadid and rap duo Rae Sremmurd.

On a global scale, Reebok Classic has done exciting collaborations with American Rappers Kendrick Lamar, Future, and supermodel Gigi Hadid amongst others.

AKA along with Nadia Nakai are the only local signees to Reebook South Africa.

However, AKA mentioned what seems to be the end of his ambassadorship journey with Reebok:“At the end of last year they told me they wouldn’t be renewing my contract because “the brand” wasn’t about the Reebok “classic” direction anymore … they were now geared towards selling gym clothes to women predominantly.”

“My deal expired in December last year. I haven’t been with them since.”“I was then told I would be offered free clothing every month but i would no longer be paid my monthly retainer. Oh well … lesson learnt”.

#TheSneAKA was limited to only 600 pairs, each pair came with a certificate of authenticity, as well as a special box individually numbered and signed by AKA.

Source: Yomzansi


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