Nigerian international music sensation, Adekunle Gold, known for his rockstar status, has added a new accolade to his already impressive resume by joining the ranks of celebrity designers for the Adidas Streetwear brand. This exciting venture represents a creative reimagination of football jerseys, catering to fans who not only want to support their beloved clubs but also express their unique style.
The grand announcement was made during an exclusive fashion and culture event in the bustling heart of New York City. The Adidas Streetwear brand offers a special off-pitch range that features lifestyle-oriented adaptations of the 2023 season’s third jerseys for some of the globe’s premier football clubs, including Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid.
Adekunle Gold has lent his design prowess to the Manchester United edition, with a focus on wearability that allows fans to proudly represent their passion while enjoying added comfort and style.
Sam Handy, Adidas’ VP for Product & Design, shared his thoughts on these groundbreaking designs, stating, “The lines between football and fashion have never been more blurred, which is why we’re excited to launch this new collection for fans who want to show off their club pride in style and comfort. Each of the clubs featured in the LFSTLR collection are globally recognized institutions whose appeal stretches beyond a purely football context. That’s why we wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends – making them a welcome addition to the wardrobe of any fashion-conscious supporter.”
In a collaborative effort, Adidas worked closely with each club to appoint a Creative Lead, delving into the worlds of fashion and music to ensure that each team’s unique essence shone through with bespoke individuality.
Adekunle Gold is in the distinguished company of other international superstars, such as the Grammy-nominated American rapper Pusha T, who designed the Arsenal version, and Mexican rapper Alemán, the creative force behind the Real Madrid streetwear.
Adekunle Gold’s partnership with Adidas serves as a testament to his creative versatility, spanning the realms of music, fashion, and art. The Nigerian rockstar, who is poised to embark on a tour, recently dropped his fifth album, ‘Tequila Ever After,’ receiving critical acclaim for its sonic richness and cross-continental appeal. The album boasts hit tracks like ‘Party No Dey Stop’ and ‘Ogaranya,’ both of which have secured their place among the biggest Afrobeats songs of 2023.