Cristiano Ronaldo has expanded his business portfolio by investing €6.4 million to acquire a 10% stake in Herbalife’s HBL Pro2col subsidiary, a move that immediately influenced investor sentiment.
Following the announcement, Herbalife’s stock surged over 15% in early trading, highlighting the commercial impact of Ronaldo’s global brand and credibility.
HBL Pro2col focuses on advanced nutrition, wellness, and performance products — sectors closely aligned with Ronaldo’s personal image as a disciplined, elite athlete.
Analysts attribute the stock surge to the so-called “Ronaldo effect,” demonstrating how his involvement can directly affect consumer confidence and market activity.
This latest investment complements Ronaldo’s diverse business ventures, which include hospitality, fashion, technology, and fitness initiatives, emphasizing his strategic expansion beyond football.
By acquiring a stake in a nutrition-focused subsidiary, Ronaldo strengthens his influence in sectors tied to health, performance, and global consumer products.
The move positions him as not only a football icon but also a powerful entrepreneur whose impact extends to markets, brands, and investment opportunities worldwide.