Edem Fairre (far right) modeling in Connexion de Woodin
Reports reaching us indicate that the new ambassador for Woodin Ghana’s ‘Connexion de Woodin’ collection is Edem Fairre, a Ghanaian model and TV presenter. She has worked with known brands like Maxx International, Beige Capital Bank, Ernest Chemist, and a lot more as well as various fashion designers. Woodin, Africa’s number 1 retail brand is a truly African brand that is inspired by African culture and art. Woodin is the first African brand offering a contemporary and wholly African fashion range for style savvy individuals. Their limited edition fabrics, ready-to-wear outfits, and fashionable accessories are constantly evolving to define a new African fashion identity.
Connexion de Woodin is a ready- to- wear collection and the designs embedded in the African heritage is combined with trendy stripes in a harmonious blend of African colors. This collection has several styles for men and women, suitable for all occasions.
As part of her agreement, Edem will work with the brand in Ghana, interacting with consumers and encouraging the incorporation of attires made with African prints into everyday life.