A total of 44 fashion brands in America have been announced by the
Council of Fashion Designers of America (CFDA) and Vogue, as the recipients of a $2.13 million Common Thread.
The Common Thread is a new initiative unveiled two months ago to provide support to firms within the fashion industry whose businesses have been adversely impacted by the novel coronavirus.
Accordingly, CFDA has raised $5 to award grants.
There have reportedly been over 1,000 applications from brands, retailers and factories in need of support.
And Common Thread, African Entertainment understands, is awarding an amount of $ 2.13 million across 44 businesses for the first round.
The grant money is to be used in rehiring furloughed employees, rent payments, payments to factories or manufacturers, the production of future collections and digital marketing and e-commerce updates, with CFDA and Vogue expected to continue with the second round of funding.
The recipients are said to include 35 brands, seven retailers and two factories.
They were accordingly selected by a panel of fashion industry experts.
The 35 brand recipients include Bode, Brother Vellies, Carol Hannah, Collina Strada, Eckhaus Latta, Gypsy Sport, Rodarte, Prabal Gurung and Sandy Liang.
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